Improving your Google SEO Ranking
SEO is a major driver of businesses today. You cannot compare an online business with a business that is being run offline in the streets. This is the main reason why many business owners want to get it right with their search results and rankings. However, business owners need to know that information throughout the world keeps on changing and so does the SEO results. Google synchronizes the changing information to keep on giving the rest of the world the important information they need. This is why it is important to keep track of your key words to make sure that the information you give is in line with the Google’s policies. A business will do well depending on the ranking and speed of the SEO it uses.
But you must understand the online business pretty well so as to command the search results and win big. Many business owners strive to improve their search ranks but end up making mistakes that lead to poor ranking by Google and other search engines. This article will help you on how to improve your SEO rank and sell your business better to the world. If you would like to learn more about improving your ranking please visit http://www.elitephoenixseo.com. They offer valuable videos and articles covering the subject.
Nature of your keyword
Before you can consider improving the rank of your key words, you need to know where you lie and the time or speed that the keywords you use take to redirect visitors to your site. The faster the better will be the expected results. On the issue of keywords, you need to differentiate between information keywords and commercial keywords. What attracts buyers to your site? An information keyword will only direct visitors that are in search of information but not willing buyers. These will follow links like “free downloads” or “how to solve your screen problems”. Visitors will want to visit your site but not for business but because you are talking in a way that they want to hear. Such keywords will still get traffic to your site but will not make you enough money. Commercial keywords are the keywords that will make you money. They will redirect potential buyers to your site. An example of a commercial key word is “top ten oversea movers”. This will attract visitors who are looking for movers and are willing to pay. Such will bring business to your site. Be careful to use keywords that will bring business and hence ease of converting them to be your customers.
Anchor text is the information that is available and contains the keywords that will redirect visitors to your site. Anchor text can build your site’s reputation and increase your search ranks or get you penalized. To avoid getting penalized, you need to know how to strategically place your keywords. You need to be cautious so as to avoid over-optimization. Over-optimizations are brought about by stuffing or using of keywords a lot in anchor text and in the wrong manner.